🧨 The Price Tag Is a Lie
We’ve all seen it — the $750 t-shirt with a logo printed so small it might as well be invisible. Or the hoodie that costs rent but feels like the same cotton blend your gym merch is made of.
Luxury fashion has built an empire on smoke, mirrors, and runway theatrics. They sell us a fantasy of exclusivity — while producing in the same overseas factories that make fast fashion.
That’s not luxury. That’s branding.
And it’s time we call it what it is: a scam wrapped in tissue paper.
🚫 Exclusivity ≠ Ethics
Here’s the dirty secret most luxury brands won’t tell you:
They mass-produce like fast fashion. They just mark it up 1000%, slap a famous last name on it, and give it to Kendall Jenner for a selfie.
The result?
You’re paying for the marketing campaign — not the quality, not the story, not even the design.
Meanwhile, workers in Bangladesh are stitching both luxury and high-street fashion on the same floor.
The only difference is what happens after it’s folded.
🌍 The “Rich” Don’t Care About the Planet
Let’s be clear: most luxury houses preach sustainability while flying private jets to fashion week and burning unsold inventory to protect “exclusivity.”
At Eat The Rich, we don’t believe in that hypocrisy.
No overproduction. No gatekeeping. No lies.
Everything we make is Print-On-Demand, so:
Nothing is created unless it’s bought
No stock ends up in landfills
No fake scarcity — just real scarcity
We don’t drop 400 pieces a season.
We drop what matters.
That’s the real flex.
💥 Streetwear with Substance > Luxury Without Soul
We’re not against luxury — we’re against empty luxury.
We want:
Garments with messages
Designs that punch upward
Brands that stand for something real
Quality that doesn’t depend on hype
If you’re going to spend $70+ on a t-shirt, let it say something.
Let it wear your values.
Let it spark a conversation. Or a riot.
🔥 So… Why Roast Luxury?
Because it deserves it.
Because it’s been sitting at the top of the food chain selling us “prestige” while outsourcing every real ounce of authenticity.
Because fashion is supposed to be creative — not just another form of elitism.
At Eat The Rich, we make clothing for:
The sharpest minds
The loudest mouths
The people tired of quiet luxury and ready for loud truth
You can wear logos if you want —
or you can wear something that means something.
🧠 TL;DR?
The next time someone flexes their "luxury" hoodie, just ask:
“Cool… what does it stand for?”
They’ll pause.
You won’t have to.
Because you’ll be wearing the answer.
👉 Check out our latest drop: eattherich.shop
📲 Follow the movement on IG: @eattherichstore